2017 - 2019

  • Leading UX design & research across multiple agile development teams to deliver a custom-built enterprise PLM solution for Target’s Owned Brands’ (35+ private-label lines) product design, development, management and sourcing.

  • Partnered with UI engineers to stand up a custom-built, performant design systems and UI framework in order to drive efficiency, consistency and scalability at the enterprise level.

“Target has also carved out a niche for itself in the world of big box retail by incubating cult brands in-house with a focus on design. Over the past three years, Target has launched more than 20 private-label lines (...) Six of Target’s owned lines now do more than $1 billion in annual sales.”
Source: Fast Company, “Most Innovative Companies 2019”